What motivates us to enter a contest, play a game, or cheer for our favorite team? Because we want to win! Winning gives us a feeling of being special, of being known as a “winner”. When we win, it doesn’t have to mean others are losers. If we play the game the right way, the collective effort is important and our “win” is the collective achievement obtained.
Being engaged with others, cooperating together to achieve a win, being an example that change can happen; those are achievements worth playing for. When we work together with our friends in Uganda to help solve problems of unemployment, lack of clean water or poor crop yields, that’s a win for all of us.
When you purchase our coffee or donate towards a project, you are working with us and you are a winner. Thank you!